plutoWe built the bookkeeping app we always wanted
Pluto started as a simple idea: what if staying on top of your business finances was as easy as taking a photo? We built that, and a lot more.
Our story
Small business owners spend hours every week on admin that doesn't grow their business — chasing receipts, reconciling bank statements, manually logging mileage, and trying to figure out if they're actually profitable. Legacy tools like QuickBooks are powerful but overkill and expensive. Spreadsheets are flexible but fragile.
We built Pluto to sit in the middle: enterprise-grade accuracy and automation, wrapped in an app anyone can pick up in minutes. Snap a receipt with your phone and our AI extracts the merchant, amount, date, and category. Connect your bank once and transactions sync automatically. Drive to a job site and your miles are logged without lifting a finger.
Today Pluto helps thousands of tradespeople, freelancers, and small business owners stay on top of their finances — and spend more time doing the work they love.
What we believe
These principles shape every decision we make — from the features we build to the way we handle your data.
Built for real businesses
We designed Pluto from the ground up for tradespeople, freelancers, and small business owners — not enterprise finance teams. Every feature solves a real problem we heard from real users.
Simple by design
Bookkeeping software shouldn't require an accounting degree. We strip away complexity and surface only what you need, when you need it.
Your data, your trust
We use bank-level encryption and never sell your data. Your financial information is yours — we just help you make sense of it.
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